By Mark Hillman, Denver Post, January 12, 2025
Everywhere we turn, there’s an ad for a lawyer – on television, streaming services, radio, podcasts, public transportation and, of course, billboards.
Not so long ago, the legal profession observed a self-imposed ban on advertising by law firms, considering such self-promotion unprofessional. In 1977, the Supreme Court ruled such bans to be an unconstitutional restriction on freedom of speech.
What began as a trickle of unremarkable professional services ads is now a deluge. Lawyers in the U.S. spend an estimated $2.4 billion annually on advertising. One survey finds that in 2023 law firms spent more than $40 million on advertising just in Colorado.
Billboard lawyers don’t spend that kind of money because they are desperate. They advertise because litigation is profitable – especially in Colorado.
For reasons that defy common sense, our lawmakers increasingly choose to make filing a lawsuit the first option for solving disputes. In just the past two years, the legislature passed 53 bills that created new opportunities for Coloradans to file lawsuits.
That’s just crazy!
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